Ideas

WV Historic Trails: Logo and Brochure Design

Jessie Lynn Images was honored to win the West Virginia State bid for their upcoming Historic Trail projects last summer.  Two logos and two detailed 24-page brochures were commissioned for their West Virginia Historic Theatre Trail and their West Virginia Historic New Deal/CCC Trail.  Patty Smith, designer and photographer, joined Jessie Lynn Images on this multifaceted project.

The logos were designed in harmony with one another; similar color palettes, same font-use, etc, so that the trails were visually linked to one another.  The Historic Theatre Trail uses the old fashioned marquee to gather together and centralize the text of the logo, giving off the historic flair of the trail’s sites.

The Historic New Deal/CCC logo was designed around the shield-shape found on the historic CCC patch.  Evergreens were used as a backdrop in this logo; extensive planting of trees was done by the CCC during the time period around the Franklin Roosevelt’s New Deal projects and legislation.  The intertwining CCC lettering was kept atthe bottom of the logo, similarly foundon the historic patch.

Brochures were developed (rack-size) for both historic trails; 24-pages each, they describe the sites themselves with a map on the back of each brochure highlighting all of the sites for easy WV tourist travel and enjoyment.  Designing the brochure covers (shown left), we wanted to highlight as many of the sites as possible and went for a collage approach with both.  The cover was designed vertically, so it would be be easily viewed in a brochure case.  The internal workings were done on the horizontal, however, for easier viewing.  Our goal with layout was to show off the sites pictures as much as possible without losing essential “white-space” for easy reading when it came to the text.

Press Release by WVAM, Museums of West Virginia

Press Release by PAWV