31
Aug
2011
Birthright International: Gala Postcard Invites
For last two years, Jessie Lynn Images has developed the annual Gala Invitation for Birthright International in Ranson, WV. Birthright is an international organization that provides caring, non-judgmental support to girls and women who are distressed by an unplanned pregnancy.
The 2010 Gala was a “Cotton Club” jazz club theme and this year is “BIG BAND”. Images and font-choicest reflect classy antiquity. The events are held at the Hollywood Casino at Charles Town Races.
31
Aug
2011
KRL Postcard Mailer
To get the attention of office managers and assistants in law firms, KRL wanted a large postcard mailer that was eye-catching and stood out from the rest. KRL provides the important translation of medical cases’ complicated jargon into understandable language for the lawyers, etc.
We decided on the gavel and stethoscope image as a classic example of what KRL does; bridging these two worlds in translation, etc. The blue in the stethoscope contrasts well with KRL’s black-and-red logo.
Running down the left-hand side of the 8.5×6″ postcard is text with highlighted words in red, indicating high-pressure words like: shortness of breath, misdiagnose, and arrhythmia to name a few. The text is actually a write-up of warning signs for heart attacks, strokes, and preventative measures for these; but the highlighted words are to trigger some of the anxiety of not knowing what to do in the case of an emergency, or for some law-offices, what to do with medical information that might be foreign to them.
8
Feb
2011
Prospect Hall: Poster Project
Prospect Hall, a private shooting club in the Eastern Panhandle of West Virginia, recently had Jessie Lynn Images develop an 11×17″ poster to be professionally framed and taken to live auctions as a marketing piece for potential new members.
8
Feb
2011
Re-branding: Gardens of Delight becomes Petals & Hedges
When Gardens of Delight added wedding flower design to their repertoire, they realized that they were outgrowing their current identity. They were not just a nursery anymore and they decided to take the jump into re-branding. What was once just a nursery, “Gardens of Delight”, now became a two-fold business “Petals & Hedges”. A new logo, website, and marketing materials were created to meet the needs of the new brand: lighthearted, whimsical, fresh, and beautiful.
The colors in the new logo are very similar to the older version, with a little bit lighter purple paired with the fresh-sage green. Owner, Morgan Walker, wanted to communicated the different ends of her business in the naming and design of the logo. “Petals” (Font: Chopin Script) became the more feminine standing for the floral design end of the business, and ”Hedges” (Font: Trajan Pro) became the formal and graceful representation of her garden design, maintenance, and flourishing nursery in Paeonian Springs, Virginia.
The WEBSITE was designed with whimsy, keeping a fresh-clean look without a lot of clutter. Pictures hang from a string that looks like it is hung outside in the wind. Images change in web-galleries to get a more comprehensive look at Morgan’s design style for weddings and events. (Visit the website: www.PetalsandHedges.com)
Icons (see the website) were created to keep her visitors connected to her social networking hot-spots: Twitter, Facebook, Wedding Wire, and an e-newsletter sign-up form.
Print Project: A simple flower-form, similar in shape to the petals seen in the logo, is used across all of the print materials: business cards, letterhead with envelopes, and floral cards with envelopes to slip into floral arrangements.
7
May
2010
WV Historic Trails: Logo and Brochure Design
Jessie Lynn Images was honored to win the West Virginia State bid for their upcoming Historic Trail projects last summer. Two logos and two detailed 24-page brochures were commissioned for their West Virginia Historic Theatre Trail and their West Virginia Historic New Deal/CCC Trail. Patty Smith, designer and photographer, joined Jessie Lynn Images on this multifaceted project.
The logos were designed in harmony with one another; similar color palettes, same font-use, etc, so that the trails were visually linked to one another. The Historic Theatre Trail uses the old fashioned marquee to gather together and centralize the text of the logo, giving off the historic flair of the trail’s sites.
The Historic New Deal/CCC logo was designed around the shield-shape found on the historic CCC patch. Evergreens were used as a backdrop in this logo; extensive planting of trees was done by the CCC during the time period around the Franklin Roosevelt’s New Deal projects and legislation. The intertwining CCC lettering was kept atthe bottom of the logo, similarly foundon the historic patch.
Brochures were developed (rack-size) for both historic trails; 24-pages each, they describe the sites themselves with a map on the back of each brochure highlighting all of the sites for easy WV tourist travel and enjoyment. Designing the brochure covers (shown left), we wanted to highlight as many of the sites as possible and went for a collage approach with both. The cover was designed vertically, so it would be be easily viewed in a brochure case. The internal workings were done on the horizontal, however, for easier viewing. Our goal with layout was to show off the sites pictures as much as possible without losing essential “white-space” for easy reading when it came to the text.
Press Release by WVAM, Museums of West Virginia
Press Release by PAWV
4
May
2010
CNC Construction: Logo and Business Cards
CNC Construction Logo
CNC Construction recently hired Jessie Lynn Images to complete their logo design project. The focus was to create something that had a feminine flair and showed that the company was woman-owned and ran. We went with a fuchsia- purple color that was ultra-feminine (with some punch) and surrounded it by a warm-soothing yet strong brown. The internal set of the square logo mark is taken from the illustrative capital “N” in a script font.
Next came CNC’s business card design. The client liked the textured, painterly look, so we weathered the surface of the business card; the combination created something sophisticated and sturdy, perfect for a woman-owned construction company. Thank you to CNC.
See our other logo projects; get prices on business card design and logo design.
4
May
2010
Catering Website
This past November, Jessie Lynn Images, created a brand new website for Cambridge Catering out of NYC. Moving away from the concentration of the aqua blue in the original website, we decided to move towards a warmer more modern coco-brown background that compliments the bright orange, aqua, and lime green found in the original logo. To host Cambridge’s large catering menu, we chose to use a drop-down menu for ease if use. To high-light up-and-coming items or pages of interest we went with the modern yet simple use of the rounded square elements.
See our website page to see web-design prices and process information.
26
Oct
2009
Investing Back Into Your Business:
Proud of Your Marketing Tools:
A great way to invest back into your business is to take a good look at your marketing tools. Are they outdated? Are they communicating what you intended? Are they presenting in a way that you are proud and that is consistent with your brand?
A Recent Example of a Marketing Make-Over:
Prospect Hall (a private shooting club in WV), just revamped their marketing look with a fresh make-over. We refreshed their existing logo, made away with an outdated website, and took their new web-look as inspiration for creating a simply-classy business card.
How the Project Started: the Logo
Every 5 to 10 years you should take a fresh look at your logo. Is it current with the times? As your business has grown, changed, and expanded; is it still speaking well and accurately on the business’s behalf? (See Pricing for a New Logo)
Prospect Hall decided it was time to take new look at their existing logo. We tweaked a few key aspects of the logo to render a more accurate depiction of the feel that Prospect Hall actually exudes and what it offers to its members. For example, the original somewhat “sturdy” font used in the existing logo was not speaking well to the class and sophistication found at Prospect Hall. It was replaced with a more distinguished and somewhat stately font combination. Imagery within the actual crest, was replaced with more compelling and accurate imagery; putting the focus more on the shooting sports and hunting activities vs. the fishing offered there.
Because fishing was still an aspect in which Prospect Hall might want to develop further in the future, we included the small touch of a fishing lure to the end of the “P” in Prospect Hall. The red wrapper around the crest was altered from its original rose-red to a cooler-red, to further complement the existing colors in the logo.
(Prospect Hall's Original vs Re-Freshed Logo)
What Came Next: the Website
Because the majority of Prospect Hall’s activities are preformed in the great outdoors, their new website exhibits a pallete of earthy colors similar to what you would find in the tall grasses and expanding fields found on their property. Their logo is prominently displayed next to a cascading view of changing pictures of the property in a custom Flash Slide-Show. Key points about the club are highlighted on the homepage and the site is now information rich for potential members to research and dive into. (See Prospect Hall’s Website for Yourself) (See Pricing for a New Website)
(Old Website on Left vs. New Website on Right)
Physical Marketing Tools: the Business Card
For classic hand-to-hand marketing, we used the website’s filigree accents as a hallmark in the actual card, making the transition from business card to website flawless.
(Prospect Hall's New Business Cards)
Call or email for a free estimate if you are interested in upgrading your marketing tools!