31
Aug
2011
Birthright International: Gala Postcard Invites
For last two years, Jessie Lynn Images has developed the annual Gala Invitation for Birthright International in Ranson, WV. Birthright is an international organization that provides caring, non-judgmental support to girls and women who are distressed by an unplanned pregnancy.
The 2010 Gala was a “Cotton Club” jazz club theme and this year is “BIG BAND”. Images and font-choicest reflect classy antiquity. The events are held at the Hollywood Casino at Charles Town Races.
31
Aug
2011
Events & Everday: New Flash Piece
Events & Everday is a catering company in NYC focusing on fresh food for corporate events. They had an existing website that needed a new flash slide-show to replace their old piece. New photography was chosen for the piece and put together for a new showcase.
See the Slide-Show in action: www.eventsandeveryday.com
31
Aug
2011
KRL Postcard Mailer
To get the attention of office managers and assistants in law firms, KRL wanted a large postcard mailer that was eye-catching and stood out from the rest. KRL provides the important translation of medical cases’ complicated jargon into understandable language for the lawyers, etc.
We decided on the gavel and stethoscope image as a classic example of what KRL does; bridging these two worlds in translation, etc. The blue in the stethoscope contrasts well with KRL’s black-and-red logo.
Running down the left-hand side of the 8.5×6″ postcard is text with highlighted words in red, indicating high-pressure words like: shortness of breath, misdiagnose, and arrhythmia to name a few. The text is actually a write-up of warning signs for heart attacks, strokes, and preventative measures for these; but the highlighted words are to trigger some of the anxiety of not knowing what to do in the case of an emergency, or for some law-offices, what to do with medical information that might be foreign to them.
31
Aug
2011
LaMontagne at Bluemont
The LaMontagne business card reminds me of the classic black-&-white cookie, one side with white frosting and the other black. Except, the LaMontagne business card splits itself between stunning-color bridal images taken on the property by photographer Vicki Grafton.
The owner liked simple but elegant when it came to the logo and insisted on this simple standard. The simplicity in the logo showcases the many colors in the photos fantastically.
LaMontagne at Bluemont is located in Bluemont, Virginia. It is a rustic country setting, inviting, and a well-tailored venue for wedding events and intimate parties.
The beginnings of a website was developed for LaMontagne, to serve as a simple landing page until further pictures of the property are taken and a more in-depth site can be built.
(The thin black line was added to the photo of the business card to show the delineation of where the card would end)
8
Feb
2011
Prospect Hall: Poster Project
Prospect Hall, a private shooting club in the Eastern Panhandle of West Virginia, recently had Jessie Lynn Images develop an 11×17″ poster to be professionally framed and taken to live auctions as a marketing piece for potential new members.
8
Feb
2011
Re-branding: Gardens of Delight becomes Petals & Hedges
When Gardens of Delight added wedding flower design to their repertoire, they realized that they were outgrowing their current identity. They were not just a nursery anymore and they decided to take the jump into re-branding. What was once just a nursery, “Gardens of Delight”, now became a two-fold business “Petals & Hedges”. A new logo, website, and marketing materials were created to meet the needs of the new brand: lighthearted, whimsical, fresh, and beautiful.
The colors in the new logo are very similar to the older version, with a little bit lighter purple paired with the fresh-sage green. Owner, Morgan Walker, wanted to communicated the different ends of her business in the naming and design of the logo. “Petals” (Font: Chopin Script) became the more feminine standing for the floral design end of the business, and ”Hedges” (Font: Trajan Pro) became the formal and graceful representation of her garden design, maintenance, and flourishing nursery in Paeonian Springs, Virginia.
The WEBSITE was designed with whimsy, keeping a fresh-clean look without a lot of clutter. Pictures hang from a string that looks like it is hung outside in the wind. Images change in web-galleries to get a more comprehensive look at Morgan’s design style for weddings and events. (Visit the website: www.PetalsandHedges.com)
Icons (see the website) were created to keep her visitors connected to her social networking hot-spots: Twitter, Facebook, Wedding Wire, and an e-newsletter sign-up form.
Print Project: A simple flower-form, similar in shape to the petals seen in the logo, is used across all of the print materials: business cards, letterhead with envelopes, and floral cards with envelopes to slip into floral arrangements.
7
May
2010
WV Historic Trails: Logo and Brochure Design
Jessie Lynn Images was honored to win the West Virginia State bid for their upcoming Historic Trail projects last summer. Two logos and two detailed 24-page brochures were commissioned for their West Virginia Historic Theatre Trail and their West Virginia Historic New Deal/CCC Trail. Patty Smith, designer and photographer, joined Jessie Lynn Images on this multifaceted project.
The logos were designed in harmony with one another; similar color palettes, same font-use, etc, so that the trails were visually linked to one another. The Historic Theatre Trail uses the old fashioned marquee to gather together and centralize the text of the logo, giving off the historic flair of the trail’s sites.
The Historic New Deal/CCC logo was designed around the shield-shape found on the historic CCC patch. Evergreens were used as a backdrop in this logo; extensive planting of trees was done by the CCC during the time period around the Franklin Roosevelt’s New Deal projects and legislation. The intertwining CCC lettering was kept atthe bottom of the logo, similarly foundon the historic patch.
Brochures were developed (rack-size) for both historic trails; 24-pages each, they describe the sites themselves with a map on the back of each brochure highlighting all of the sites for easy WV tourist travel and enjoyment. Designing the brochure covers (shown left), we wanted to highlight as many of the sites as possible and went for a collage approach with both. The cover was designed vertically, so it would be be easily viewed in a brochure case. The internal workings were done on the horizontal, however, for easier viewing. Our goal with layout was to show off the sites pictures as much as possible without losing essential “white-space” for easy reading when it came to the text.
Press Release by WVAM, Museums of West Virginia
Press Release by PAWV
7
May
2010
Logo Design: Custom Medical Kits
(the final Custom Medical Kits logo)
Custom Medical Kits came to Jessie Lynn Images, requesting that we combine the 3 main medical symbols: the medical caduceus, the medical star, and the emergency cross in a simple and eye-catching way. They wanted to make it clear to the viewers of their logo, that they serve all sectors of the medical field. They also wanted to use a navy-blue and red to go along with the medical field’s typical color palette.
Myriad Pro text was altered to become “customized” with cut tops of lower-case t’s and the mixture of lower and uppercase letters. The caduceus symbol was used to gather together the split medical star and emergency cross symbols. The split symbols act like the open and close effect of the kits themselves working on a hinge.
See our other logo projects and get prices on logo design for your company.
4
May
2010
CNC Construction: Logo and Business Cards
CNC Construction Logo
CNC Construction recently hired Jessie Lynn Images to complete their logo design project. The focus was to create something that had a feminine flair and showed that the company was woman-owned and ran. We went with a fuchsia- purple color that was ultra-feminine (with some punch) and surrounded it by a warm-soothing yet strong brown. The internal set of the square logo mark is taken from the illustrative capital “N” in a script font.
Next came CNC’s business card design. The client liked the textured, painterly look, so we weathered the surface of the business card; the combination created something sophisticated and sturdy, perfect for a woman-owned construction company. Thank you to CNC.
See our other logo projects; get prices on business card design and logo design.
4
May
2010
Painting Finished: “Maiden on the Night Watch”
Painting: “Maiden on the Night Watch”
Medium: Acrylic on Canvas
Dimensions: 3×4 feet
original inspiration, Gertrude Kasebier's photograph
This painting was long-in-coming, so sorry to all who were waiting on it’s final version. But, here it is, after possibly over a year’s worth of time, it is finally complete. I am proud of her, although she is not perfect, neither am I.
This painting was originally inspired by a beautiful photograph taken by Gertrude Kasebier in the 1920′s. I was overtaken by the woman’s beauty and the softness of the lens. The woman’s sexuality took me off guard: soft and brazen all at the same time, a dichotomy found in most women today.
The woman, in my painting, went through many transformations and layers of paint. I replaced the original cistern or pitcher in her hand for a candle. The light of the candle burns and is representative of what she is offering to the (special) viewer or to whom we imagine she is waiting for. Instead of having a shadow behind her, which might have been more technically appropriate, there is a glow that off-sets her dark hair. It is done in golden yellows and terracotta oranges. These recede into dusty greens; the combination having the effect of pushing your eye towards the woman’s face and her gaze. The light in her hand, the light behind her head, and what is emanating from her heart are all the same, three-in-one.
A price for this painting has not been set yet, but I would be willing to negotiate offers or take requests for prints. If there is a great enough response for prints per request, I will consider running a batch.
Sincerely, Jessie
Other Acrylic Paintings, Watercolor Paintings
See how this painting was developed over time: 1st entry, 2nd entry, 3rd entry, 4th entry, final entry