Ideas

Investing Back Into Your Business:

Proud of Your Marketing Tools:

A great way to invest back into your business is to take a good look at your marketing tools.  Are they outdated?  Are they communicating what you intended?  Are they presenting in a way that you are proud and that is consistent with your brand?

A Recent Example of a Marketing Make-Over:

Prospect Hall (a private shooting club in WV), just revamped their marketing look with a fresh make-over.  We refreshed their existing logo, made away with an outdated website, and took their new web-look as inspiration for creating a simply-classy business card.

How the Project Started: the Logo

Every 5 to 10 years you should take a fresh look at your logo.  Is it current with the times?  As your business has grown, changed, and expanded; is it still speaking well and accurately on the business’s behalf?  (See Pricing for a New Logo)

Prospect Hall decided it was time to take new look at their existing logo.  We tweaked a few key aspects of the logo to render a more accurate depiction of the feel that Prospect Hall actually exudes and what it offers to its members.  For example, the original somewhat “sturdy” font used in the existing logo was not speaking well to the class and sophistication found at Prospect Hall.  It was replaced with a more distinguished and somewhat stately font combination.  Imagery within the actual crest, was replaced with more compelling and accurate imagery; putting the focus more on the shooting sports and hunting activities vs. the fishing offered there.

Because fishing was still an aspect in which Prospect Hall might want to develop further in the future, we included the small touch of a fishing lure to the end of the “P” in Prospect Hall.  The red wrapper around the crest was altered from its original rose-red to a cooler-red, to further complement the existing colors in the logo.

(Prospect Hall's Original vs Re-Freshed Logo)

What Came Next: the Website

Because the majority of Prospect Hall’s activities are preformed in the great outdoors, their new website exhibits a pallete of earthy colors similar to what you would find in the tall grasses and expanding fields found on their property.  Their logo is prominently displayed next to a cascading view of changing pictures of the property in a custom Flash Slide-Show.  Key points about the club are highlighted on the homepage and the site is now information rich for potential members to research and dive into. (See Prospect Hall’s Website for Yourself) (See Pricing for a New Website)

(Old Website on Left vs. New Website on Right)

Physical Marketing Tools: the Business Card

For classic hand-to-hand marketing, we used the website’s filigree accents as a hallmark in the actual card, making the transition from business card to website flawless.

(Prospect Hall's New Business Cards)

Call or email for a free estimate if you are interested in upgrading your marketing tools!