31
Aug
2011
KRL Postcard Mailer
To get the attention of office managers and assistants in law firms, KRL wanted a large postcard mailer that was eye-catching and stood out from the rest. KRL provides the important translation of medical cases’ complicated jargon into understandable language for the lawyers, etc.
We decided on the gavel and stethoscope image as a classic example of what KRL does; bridging these two worlds in translation, etc. The blue in the stethoscope contrasts well with KRL’s black-and-red logo.
Running down the left-hand side of the 8.5×6″ postcard is text with highlighted words in red, indicating high-pressure words like: shortness of breath, misdiagnose, and arrhythmia to name a few. The text is actually a write-up of warning signs for heart attacks, strokes, and preventative measures for these; but the highlighted words are to trigger some of the anxiety of not knowing what to do in the case of an emergency, or for some law-offices, what to do with medical information that might be foreign to them.